Craft & Classic
Beers
From artisanal craft brews to iconic international lagers, discover a world of flavor in every pour.
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Abu Dhabi's Finest
Celebrate In Style
Curated beers, wines, and spirits for every occasion
Our Collections
Beers, Wines & Spirits
Old World & New
Wines
Explore exceptional vintages from renowned vineyards; reds, whites, rosés, and sparkling for every palate.
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Rare & Refined
Spirits
Whisky, cognac, gin, vodka, and more. Curated spirits for collectors and connoisseurs alike.
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Our Story
A Legacy of Refinement
Founded under the National Corporation for Tourism & Hotels (NCT&H) in the 2002, Cheers emerged as Abu Dhabi itself was rising, a retail name shaped by the ambition of a city coming of age.
For more than two decades, we have stood as part of the NCT&H family, growing in step with the emirate's hospitality, culture, and community.
Today, Cheers Abu Dhabi remains devoted to curated retail excellence, a refined selection, knowledgeable service, and an experience worthy of every occasion.
The Cheers LegacyNow Open in Mussafah
Champs by Cheers
Great value. Warm service. Daily deals.
Your new favorite local store for great value and even better service. Champs brings the Cheers experience closer to home, with friendly staff and in-store offers worth stopping by for.
Find your nearest Champs in Mussafah and the industrial areas, and check out what's on deal today.
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Store Locator
Find Your Nearest Cheers
Six locations across Abu Dhabi and the UAE. Filter by city and area to find the shop closest to you.
Loyalty Program
Join Cheers Community
Exclusive rewards for every purchase
Earn points on every visit, unlock member-only offers, early access to limited releases, and invitations to private tasting events across Abu Dhabi.